BEAUTI-TONE

No-fail custom paint colour collections developed for decor lovers across Canada.

Strategy Director Jacqueline Howe and Content Director Erin McLaughlin, the team behind EllisPark.co, have had a close relationship with Canadian paint manufacturer Beauti-tone, a division of retailer Home Hardware, since the 1990s. Howe and McLaughlin have worked collaboratively with Beauti-tone to bring the power of national media brands to life with custom paint colour collections that have reflected each media brand decor personality. The resulting colour cards have consistently been Home Hardware’s best-selling paint colour collection from year to year.

Howe’s marketing strategy for the launch of the Canadian Living Coast-to-Coast paint collection included included print and digital advertisements, editorial integrations and custom content creation, social media promotion including Facebook Live as well as custom branded videos.

McLaughlin recent worked on launch of Design Roots, Beauti-tone’s newest colour collection. McLaughlin’s creative concept, creative direction and room styling for all 54 individual colour cards. The new collection is both available at Home Hardware’s 1,500+ locations.

DIGITIAL | VIDEO