A lifestyle content hub for seniors with an e-commerce catalog of curated products focused on safety, mobility, health, and wellness.

Essentials for Better Living provides Canadians with easy access to products and ideas that will assist them in navigating their senior years. EllisPark re-engineered the e-commerce website to include a content hub. We also added resources to help this growing demographic and their caregivers find the best products. We introduced EBL to the importance of social through launching their social channels to help drive product awareness for their website.